Is it the end of Sustainable Competitive Advantage? Embracing Transient Advantage in a Rapidly Changing Economy
For decades, the strategic ideal guiding businesses was the pursuit of a sustainable competitive advantage. Corporate leaders invested heavily in creating unique positions that could be defended for decades. Conceptually elegant, this approach envisioned building durable moats—whether technological, brand-based, or operational—to fend off competitors and secure consistent profits and market dominance. The narrative was straightforward: find your distinctive niche,…
